Primary Goal
To create a responsive website that has an easy user flow to be able to sign up through a subscription so users can have a constant order of dog food delivered right to their door.
Problem to Solve:
Everyone loves their dogs but remembering to have enough food on hand can be time consuming with a busy lifestyle. Users want an easier way to obtain the dog food that includes a paid subscription to make sure there is always food on hand for their pup.
Takeaways
The new website allows users to quickly and effectively order dog food without buying it at a store and lugging it home.
I could conduct another round of usability studies to make sure the pain points the users experienced have been addressed.
What I Learned
When designing the Gourmet Dog Food Service website, I know that there was a real need for this. I researched the big box competitors and they do not offer an option to buy and deliver their food straight to the users door. Throughout the usability study, everyone was really excited about the idea and expressed how that it would be such a huge time saver in their busy lifestyles.
Gourmet Dog Food Delivery Service
I created a brand new website called “Gourmet Dog Food Delivery Service” that will help busy parents, elderly individuals, and college students order dog food that is conveniently delivered to their home without the hassle of buying it from the store and lugging it home.
Project Role:
UX Designer designing a responsive website called Gourmet Dog Food Delivery Service from conception to delivery.
Responsibilities:
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
ux/ui design + branding
CLIENT:
Gourmet Dog Food Delivery Services, Inc
DATE:
February 2022 - June 2022
Prototype
“Those bags are heavy! In the cart. Out the cart. In the car. Out the car. In the house. In the dog food bin. Much less lifting from the front door to the bin!.”