As part of the global toy packaging design team, I was responsible for creating, editing, and maintaining dielines while ensuring brand style guidelines were consistently upheld and thoughtfully integrated into new concepts. I collaborated closely with Marketing to rejuvenate nostalgic childhood brands and enhance their on-shelf presence through refreshed packaging designs.
I created global packaging for leading toy brands, delivering brand consistency, shelf-ready solutions that captured consumer attention and drove sales, while streamlining workflows and collaborating seamlessly with Marketing and international teams.
For Raggedy Ann & Andy’s 100th anniversary, I recreated the packaging to both honor its vintage charm and capture the attention of today’s consumers. My role was to recreate a classic package with a refreshed look that felt timeless yet eye-catching on the shelf. To highlight the milestone, I designed a custom die-cut anniversary badge, carefully hand-vectored to celebrate the doll’s legacy within the toy industry.
I designed a multi-language, dynamic point of purchase display box for NBA collectible mini-figures. The packaging features bold NBA branding, playful character illustrations, and a custom die-cut header to maximize shelf impact. Each blind bag is designed to spark curiosity and excitement, highlighting the “14 to Collect” series message to drive repeat purchases.
I designed a blister package for WWE StackDown collectible figures, featuring a bold and energetic design to capture the excitement of the brand. The packaging pairs a dynamic, full-color backing card with a custom-molded blister tray that securely displays the figures and accessories while maximizing visibility on shelves.
I designed a multi-language, dynamic point of purchase display box for NBA collectible mini-figures. The packaging features bold NBA branding, playful character illustrations, and a custom die-cut header to maximize shelf impact. Each blind bag is designed to spark curiosity and excitement, highlighting the “14 to Collect” series message to drive repeat purchases.
I designed a blister package for WWE StackDown collectible figures, featuring a bold and energetic design to capture the excitement of the brand. The packaging pairs a dynamic, full-color backing card with a custom-molded blister tray that securely displays the figures and accessories while maximizing visibility on shelves.
