NexCore Group is a national healthcare real estate developer specializing in purpose-built facilities across three core sectors: healthcare, science and technology, and senior living. With over two decades of experience, the firm has completed more than 230 projects totaling 17.4 million square feet and $5.7 billion in real estate transactions. Recognized as the #1 developer according to the Revista Outpatient Survey, NexCore’s relationship-driven approach and exclusive focus on healthcare-related business lines enable flexible, strategic partnerships that transform real estate into assets that advance organizational missions and improve community outcomes.
The Reserve is part of a multi-brand collection, evoking sophistication with the focus on luxury senior living. The deep grey and gold palette conveys richness and elegance, complemented by a refined serif font to capture the essence of high-end senior living. The crown symbolizes the highest tier of senior care, where residents are treated like royalty.
Led the project’s creative direction and strategy, wearing multiple hats as Art Director, Brand Strategist, and UX/UI Designer. Oversaw and designed vehicle wraps, packaging design, and email campaigns while ensuring a cohesive and engaging brand experience across all touchpoints.
Art-directed the development of The Reserve’s brand identity and ensured consistent visual application across all marketing materials. Designed and project-managed vehicle wraps, created and deployed email marketing campaigns, and led the art direction for a user-centric website experience.
I designed high-impact email campaigns for The Reserve at Lone Tree, increasing open rates and enhancing resident and prospect engagement.
Art-directed the development of The Reserve’s brand identity and ensured consistent visual application across all marketing materials. Designed and project-managed vehicle wraps, created and deployed email marketing campaigns, and led the art direction for a user-centric website experience.
Art-directed the development of The Reserve’s brand identity and ensured consistent visual application across all marketing materials. Designed and project-managed vehicle wraps, created and deployed email marketing campaigns, and led the art direction for a user-centric website experience.
Redesigned the leasing brochure for SCL Health Aurora Crossroads, integrating dual brand identities: NexCore’s updated brand system and SCL Health’s healthcare system colors. The final piece balanced both visual standards while maintaining clarity and market appeal in a cohesive print format
“Rare creative force” is the phrase that comes to mind when I think of Krystle. She brings a uniquely holistic approach to brand building—considering every touchpoint from logo development and brand voice to visual identity and UI/UX. Krystle has a remarkable ability to translate strategy into stunning, user-centered design that doesn’t just communicate—it connects, inspires, and drives engagement.
I had the pleasure of managing Krystle as we developed five distinct yet interconnected senior living brands simultaneously. Her strategic intuition about evolving audience behaviors and digital storytelling trends—combined with her meticulous attention to detail—helped us shape brand experiences that were cohesive, intuitive, and emotionally resonant. Customers didn’t just understand our brands; they felt them and could navigate them with ease.
I designed high-impact email campaigns for The Reserve at Lone Tree, increasing open rates and enhancing resident and prospect engagement.
