Dave had been sitting on this idea for 15 years. He saw a void in the market to create customizable consulting services, and when he was finally ready to bring Sparthenian Consulting to life, I was ready to help him build it. I developed the full brand identity, a custom e-commerce website, and business cards to support his go-to-market strategy, all designed to capture his holistic approach to one-on-one coaching and his vision for something truly out of the ordinary.
We started with low-fidelity wireframes to establish the foundation, then built the full experience from there. Watching everything come together was one of those projects that reminds you why you love what you do. Dave was beyond thrilled with the result.
This was a solo freelance project where I owned the entire creative process from start to finish. Working closely with Dave throughout every stage, I translated his 15-year vision into a cohesive brand identity, digital experience, and marketing suite that was ready to launch from day one.
Brand Identity: Developed and applied a complete visual system including logo, color palette, and typography.
UX/UI Design: Designed the end-to-end e-commerce website experience, starting from low-fidelity wireframes to the final build, with a focus on clarity and usability.
Marketing Assets: Created business cards to support his go-to-market strategy and introduce Sparthenian Consulting to the market.
Sparthenian Consulting had a bold vision, but translating it into a cohesive brand identity was no small task. The brand needed to feel strong and commanding while remaining warm and approachable, a balance that’s harder to achieve than it sounds. That tension shaped every creative decision we made.
The challenges we faced:
Bringing someone’s 15-year dream to life and turning it into a brand they’re proud of is one of the most rewarding and most pressured creative challenges there is. Dave trusted me with something deeply personal, and I wasn’t about to take that lightly.
Here’s how we approached it:
Working with Krystle has been a great experience. She understood my vision for the needed design, was always available when needed, and produced high-quality work. I would recommend her services without reservation to anyone!
From the moment Sparthenian Consulting launched, the brand made an impact. Dave was ecstatic with the final result, and the feedback reflected exactly what we set out to achieve: a brand that felt bold, distinctive, and unlike anything else in the consulting space
The e-commerce experience delivered from day one. The streamlined checkout process made it easy for clients to commit, and Dave has maintained a consistent client base ever since the site went live.
The brand has grown beyond what either of us imagined. Since launching, Dave has expanded into podcasting, already reaching 2,500 downloads, proof that a strong brand foundation can take you further than you planned.
